What is SEO?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO refers to search engine optimization, or the process of optimizing a website in order to make it easy to find via search engines like Google. So how do you optimize your site content for Google SEO? Let WordStream lead the way!
The most important SEO tips that can make a difference to your Google rankings are:
Optimize your page titles and meta descriptions
Create SEO friendly URLs
Add a breadcrumb menu to your internal pages
Add internal links to your content
Use headings and formatting options to make your pages easier to read
Customize your 404 page
Optimize your images
Improve your page speed
Get backlinks from other websites
Make sure that your website is mobile-friendly
Create an XML sitemap and a User sitemap
Improve the quality of your content
Update your website with fresh content
Check for broken links
Use Google webmaster tools and analytics
Ranking
What Is Google Keyword Ranking? Google keyword ranking is the position that your website is listed in Google when a user searches that phrase or keyword. A ranking of 1 means that you are at the top. If you are number 11, that means that you are on page 2 of Google as most search results have 10 listings per page.
Pricing
A quick glance shows us the following… an average SEO expert charges between $80 and $130 per hour. Further, the average monthly retainer lies somewhere between $750 and $1500 per month. Performance-based SEO is free to start, and has dynamic pricing.
Penalties
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
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